Luna Clockworks
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Client
None
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Category
3D Motion
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Tools
Blender
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Start
date
21/11/ 2023
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End
date
04/12/ 2023
Overview
"Luna Clockworks" is a fantastical 3D modeling and branding project that brought to life a magical pocket watch capable of time manipulation. The brief challenged me to design an imaginative 3D object, develop a cohesive brand identity, and produce a promotional video that showcased the product’s features in a creative way.
Inspired by the concept, I crafted a story around the Luna Clockworks shop—a timeless establishment offering extraordinary gadgets. The promotional video embraced a whimsical aesthetic described as “If Apple was a brand in Harry Potter,” blending sleek, modern visuals with a mystical atmosphere to captivate viewers and emphasize the product’s magical capabilities.
Conclusion
The creation process involved meticulous attention to detail in Blender, where I modeled every element of the watch, from intricate gears to glowing crystals. The branding was designed to reflect the celestial and ethereal nature of the product, with moon and star motifs featured prominently.
Feedback played a key role in refining the design for realism and polish, including improvements to the watch’s exterior detailing and smoothing techniques. The promotional video brought the concept to life through dynamic lighting, minimalist set design, and magical effects, creating a seamless narrative that emphasised the watch’s innovative and fantastical qualities.