ASMR Explained
-
Client
None
-
Category
Motion
-
Tools
Procreate, After Effects
-
Start
date
20/07/2024
-
End
date
24/07/ 2024
Overview
At the start of Semester 2, we were given a brief that was different from the others. In it, we were told we could choose to create any project of our choice with the aim of filling a gap in our portfolios. Based on my previous portfolio assessment, I knew I wanted a deeper specialisation in motion communicated, so to achieve this I needed a second motion-based project. I decided to focus on creating an explainer video, as there is nothing like it in my portfolio and because they are valuable forms of executions that can convey complex themes.For my topic, I selected the topic of ASMR
The topic offers a lens to explore a misunderstood sensory phenomenon, inviting viewers to discover the unexpected ways people experience comfort and relaxation through subtle triggers.
Process
The basic idea was to find a balance between the thin, wispy sans-serif used to indicate a ‘futuristic‘ tone, and a bold, masculine font synonymous with ‘construction‘. We came up with something in the middle, leaning towards lighter-weighted fonts, but still with a hint of that blocky ‘construction’ vibe. We use Chaney for general display and when we want to drive attention to the content, and the technical and geometric Sora font for the body copy and paste overall hierachy.
The basic idea was to find a balance between the thin, wispy sans-serif used to indicate a ‘futuristic‘ tone, and a bold, masculine font synonymous with ‘construction‘. We came up with something in the middle, leaning towards lighter-weighted fonts, but still with a hint of that blocky ‘construction’ vibe.